JANUARY 28 UPDATE: WE HAVE AN OFFICIAL PIN TRADING CENTER IN MILAN!

The Milan Pin Trading Center (PTC) will be sponsored by Warner Bros. Discovery (WBD), in partnership with pin licensee HONAV USA and the IOC.

The PTC will be open each day of the Games starting February 6, from 10:00 to 19:00. There will be pin trading, a retail pin store with pins that are exclusive to the PTC and lots of sponsor related activities.

WBD will have big screen TVs with Olympic content and the potential for watch parties. We understand there will be appearances by athletes and Looney Tunes characters.

There will be a limited edition pin of the day that can only be obtained at the PTC. Based o prior Olympics, these pins will most likely sell out quickly, so if you want to collect the full set plan on arriving early each day.

The address of the PTC is Via Carlo de Cristoforis 1, which is highlighted by the dropped pin below.